The is perfectly terrible on its own, and it gets even worse when you think that somebody paid money to have this made. And, the person who made it got the job by saying that they were a professional filmmaker.
So, how can your business avoid a disaster like this?
- Hire a narrator. That robot voice is terrible. More importantly it has nothing to do with the video.
- Check your ... everything. It's bad enough that the phrase "Got to the BANK?" made it into the video. Even worse, it's what YouTube has chosen as the default still.
- Cultural appropriation is corny. Yes. Ninja's are from Japan. Yes. We're making movies in Japan. But, that doesn't mean that putting a ninja in your movie will make it good. In fact, it'll probably make it bad.
- Avoid non-special effects. There are "special effects" in this video (the ninja disappears!). But, they aren't special. They're terrible. It's better to put nothing in your video than something stupid and terrible, which each and every effect is.
- Avoid impossible calls to action. There's a link at the end of the video imploring the user to "Click Here". You can't click there because it's a YouTube video. So, you can't do the one thing the video told you to do.
Watching a video like that, you might think that it must be fake. I assure you the website it refers to is quite real. I'd link to the site, but they don't need the traffic.