We have a lot of discussions here regarding the latest trends in filmmaking and what they mean for the industry. A lot of the upstart companies we talk to call us in to discuss the production of commercial content that costs nothing to produce but will be so incredibly fascinating that millions of individuals around the globe will be compelled not only to share it but to buy in with the company that made it.
They don't say all that. They just say, "We want to make a viral video."
We usually don't schedule a second meeting with those companies. There are two reasons we don't.
- Burying complex requests in simple verbiage is one of the first red flags of business (and a mistake common among young companies, many of whom do it unknowingly)
- We can't make a video go viral. "Viral" status is a democracy.
What does that have to do with today's entry in the Perpetual Film Festival? We are voting a resounding YES on Down By The Riverside, the hundredth episode from Playing For Change. Surprise cameo in this globe-trotting extravaganza: Kagoshima, Japan!
Also, it was nice to see the camera shake in the opening shot. I know we've been in that situation dozens of times (a performance starts out of nowhere and you still need to adjust). Of course, the team behind the camera wants it to be perfect, but when the lightening has started entering the bottle, what do you do - fix the shot or let it play out in its mediocre form?
We hope you enjoy this one! It was a coffee-like kick in the office this morning for us!
For more information on Playing For Change, click here.
Ice Block was not involved in the production of this short film.