In this (not so short) tutorial, we cover the basics of Apple's latest update to Motion: 3D Text. This is an incredibly rich tool-set that falls exactly where Apple does their best work:
For hobbyists, it's an incredibly vast toolset
For high-turnover pros, it's an appropriate toolset
For high-budget pros, it's a nice toolset, but not something to be used often.
This tutorial covers the basics of text building and animation in motion and then converting that text to 3D.