We know. Bad videos are more fun than good ones. But, sometimes, you stumble on a rock solid corporate video that's so good that there's no reason to counter it with a bad version. But, just because it's good doesn't mean it couldn't be improved.
- Charismatic Speakers - everyone on camera is an engaging personality, speaking sincerely and directly on topics they know on a deep level.
- Clear Audio - The camera work is simple and effective, but even more fantastic than that is the fact that the audio is clean from start to finish.
- Variety of Voices - There's a mix of people speaking in this video and that mix gives the impression that Pearson's is a multi-national company concerned with the wellbeing of all walks of life.
How To Improve
- More B-Roll - It's a fair amount of time before we get to any b-roll, giving the feeling that the entire video will just be talking heads.
- Graphic Reinforcement - At around 02:45, Welwyn Looi starts to list 4 important questions. Having them on screen as he says them would be terrifically helpful.
- Context-Free B-Roll - The video has b-roll of kids working at round-tables and people applying coloured note paper to cork boards. These clips, well-shot though they are, remain free from context or clarity.